“Porcelain Love with You” - Sanhuan Ceramics' 520 livestreaming special sales exceeded 1.89 million yuan
Publish Time:
2025-05-21 00:00
Source:
On the evening of May 20th, the special live stream sales event jointly created by Sanhuan Ceramics and the top anchor "Pi Qian" team came to a successful conclusion. In this over 3-hour live stream, which used culture as a medium and quality as its foundation, it achieved impressive results with 1450 transactions and sales of 1.89 million yuan. Thus, "Pi Qian," as the image ambassador for Sanhuan Ceramics' export-to-domestic sales, has collaborated with Sanhuan Group twice in May, with cumulative sales exceeding 2 million yuan.
This live stream broke away from traditional sales models, choosing the "Ceramic Window," a cultural landmark in the ceramic town, as its location. It adopted a "walking broadcast and exploration" format, leading viewers on a virtual tour of the showroom. Cai Zongling, general manager of Tiancheng Company, acted as a co-host with "Pi Qian," explaining everything from ceramic stories and craftsmanship to the cultural allusions behind the shapes, deeply interpreting Sanhuan Ceramics' production philosophy of "life artistry." The exquisite tableware, wine sets, tea sets, and ornaments, which blended intangible cultural heritage techniques with modern aesthetics, sparked heated discussions among fans in front of the camera, with frequent interactions in the live stream. "Letting consumers feel the temperature and sound of touching ceramics through the screen is the core of our scenario-based marketing," Cai Zongling said during the live stream.
Behind these impressive figures is the strong support of Sanhuan Group's "one-game" operational system. To ensure the best consumer experience, the group company dispatched inspectors to conduct secondary quality inspections on all outgoing products in advance, strictly controlling product quality. The next morning after the live stream, a 20-person delivery team, temporarily formed from multiple departments, efficiently completed order sorting, customized packaging, and logistics coordination. "Perfect quality, on-time delivery, excellent service" is Sanhuan Ceramics' quality policy, and this was reflected in the meticulous execution of each step.
As an export-oriented high-quality product, Sanhuan Ceramics' collaboration with the "Pi Qian" team, using a combination of "cultural stories + anchor traffic + popular products," can be considered a success, showing us the consumption potential of the domestic high-end daily-use ceramics market. In the future, Sanhuan Group will continue to deepen the innovative model of "live e-commerce + cultural IP," using multiple channels to bring traditional craftsmanship into modern life and allow more domestic consumers to discover the beauty of Sanhuan Ceramics and the beauty of Chinese porcelain.
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